The RIU Method
THE RIU METHOD
In 2019, RIU Hotels created a new methodology called The RIU Method, for selecting the social projects to carry out in each destination, based on objective and scientific criteria and with two clear objectives: people and biodiversity. This social innovation process is the first of its kind in the hotel industry. In addition to being more effective and efficient, the RIU Method also links investment to the volume of business in each destination, thus applying criteria of proportionality.
csr action areas: destinations
CHILDHOOD
LOCAL COMMUNITY
BIODIVERSITY
The Path to Social Innovation
- General examination of the RIU destination.
- Identification of social and environmental problems.
- Definition of potential partnerships with stakeholders and meeting schedule.
- Internal diagnosis and interviews with the RIU team in the country.
- External diagnosis with stakeholder groups to see the destination situation in person.
- Preparation of a report to define actions coherent with the CSR strategy.
- Preparation of project description.
- Selection of the most significant projects and their investment.
- Formation of partnerships and beginning of selected social and environmental actions.
- Monitoring of projects and annual impact report
